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WHAT IS SCALE X


Scale-X is a growth hack program that fully deployed using innovative technologies to disrupt conventional digital marketing.

We founded this growth hack program after successfully scaled clients business with innovative technologies that helped to redesigned customer journey, buying behavior, sales psychology and world class web restructuring using latest Facebook and Google project.

WHY SCALE X


We created this Growth program because there isn’t any innovative strategy growth strategy that can be found and available in the market.

Most agency just drive traffic, they dont emphasis on the “Growth hack” methodology to scale.

To achieve this, client have to hire expensive consultant just to provide strategy while leaving business owners with no clue on the right testing and execution.

We have been applying “Growth hack” for our client since day #1 running our agency, and some of the methodology and technologies are validated through real business that we have successfully scaled.

One of the key strategy to ensure growth program works well, we follow an effective “framework” in deploying the technology stack such as SPIN + BANT framework in conversational chat bot.

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HOW WE APPROACH GROWTH
HACKING MARKETING?

 

Acquisition Strategy
SCALE CUSTOMER ACQUISITION

Acquiring new client via paid and organic traffic should be scalable and profitable in terms of cost per acquisition and return of ad spend.

Most eCommerce unable to scale due to rising cost of ads platform like Facebook ads and Google Adwords. Data driven optimisation is required in order to be precise with performance results and scalable techniques.

Most growth hack agency lacking off the true element in marketing, which is combination of psychology and technology.

Activation approach
INCREASE CUSTOMER ACTIVATION RATE

Customer journey from awareness, learn to activate requires more than just nurturing.

The conventional way of user activation especially for eCommerce are door poorly, rely just solely on email marketing where the average of email open rate has dropped below 22% and declining further in years to come.

The Gen Y and millenials for most developing countries like China and Asia, are no longer an active email user.

This is the reason we created this Scale X program, ultimate Growth Hacking tool to reach out to bigger audience with technology like chat bot to reach to people who are not being able to reach with conventional marketing.

Retention Strategy

Retention is the key to growing almost any eCommerce.

The average eCommerce Life Time Value (LTV) is some metrics that rarely being optimised by most eCommerce owners.

With proper tracking of LTV and by just growth hacking 5% of retention, you get instant boost in sales without any paid marketing at all.

However, retention strategy requires a lot more effort than just improving nurturing or email news letter. Good retention strategy is looking at each customer profile, purchase behavior and browsing patterns to create a powerful strategy to activate them back to the buying funnels.

Knowing them well allows you to create a tailored strategy for each of different profile and scalable effort to increase retention.

Scale Revenue

Most eCommerce selling products scaled through adding more products and putting more money in ad spend to scale.

But in actual truth, to increase revenue and scalable way of doing that is through understanding the data from acquisition, activation, and retention.

From looking at this bigger picture, some tweaks at any phase would allow you to growth hack your revenue by 5-10% without seriously putting more ads spend.

Most of our client implemented product upsells, downsells and cross sells to optimise their AOV ( Average order value) by 5-20% without spending any money at all.

If tweak is done through retention, that is another 5-20% and being amplify even more and best of all, without spending any money.

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HOW SCALE X WORKS

THE SCALEX OPTIMISATION CYCLE

THE SCALEX TECHNOLOGY STACK AND APPROACH BREAKDOWN

AS AN AGENCY WE ARE PRODUCT TO PROVIDE GROWTH HACKING MARKETING SERVICES TO THESE CLIENTS

 
 
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OUR CASE STUDY

SWELLNOMORE.COM

Restructuring web for accelerated mobile pages using deep learning machine

 
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PAGES BEING BUILT ON AMP
USING DEEP LEARNING MACHINE

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AMP BUILT REDIRECTED USING GOOGLE
DNS, WHICH LOAD UP THE WEBSITE
WITHIN 0.3SECONDS ON MOBILE

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Additional 661 traffic from AMP pages

which drive extremely high quality traffic
from mobile searches.

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27% increase in traffic!!



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10% more transactions

16.82% more revenue and closed to 40% more
conversion rate for eCommerce tracking

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FACEBOOK ADS

 

The rising cost of acquiring customers through Facebook Ads

Prior to engaging with Shopisty, Skullshaver was putting all of their efforts into driving
leads and sales through campaigns on Facebook.

The company found it challenging to break the ceiling when they seem to reach the
plateau in ROI. In addition to high ad spend, they were seeing very low conversion, a
soaring 79% sales cart abandon rate.

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FACEBOOK ADS

CHATBOT

 

TIMELINE 17 DECEMBER- 7 JANUARY (20 DAYS)

CHATBOT FUNNEL TO OPTIMISE USER JOURNEY

REVIEWS GAMIFICATION STRATEGY

 
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27 MARCH - 2ND APRIL:

Since launchng review ads, the direct comparison
NEW ads has 70% more purchases than the OLD
ads competing with it.

 
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HIGHEST WEBSITE PURCHASES

 
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