How familiar are you with PPC advertising? What if I tell you that you don’t actually need to be an expert in the field in order to make money from it and offer your service to other people who need it?
As I wrote in my earlier post, it’s extremely hard to scale a digital agency. Smart entrepreneurs usually pivot their agency to SaaS or digital products. This is the main reason why we chose to empower startup digital agencies. We have seen agencies grew tremendously with our white label programs.
During the Growth Hack Summit last year in San Francisco, something really struck me hard as an agency owner.
Most of the summit participants were SaaS entrepreneur which is a totally different ball game when it comes to building an agency. However, during the sharing session, I learned something which I’ll probably take another 10-15 years to learn to be able to apply this concept to the agency business model. It is the theory of moving away from “broad”, but go deeper into providing values.