White Label PPC: Grow Your Business and Get Things Done

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How familiar are you with PPC advertising? What if I tell you that you don’t actually need to be an expert in the field in order to make money from it and offer your service to other people who need it?

Even if you’re the owner of a digital agency, that doesn’t mean you’re excellent at PPC advertising.

Alright. Maybe you’re an expert at PPC advertising after all, but you might not have enough time or people to do it at scale.

In fact, there are many professional marketers out there who run PPC advertising for business clients even though they lack of the knowledge and expertise to do it. While there are some of them who know exactly what they need to do to excel at PPC advertising, sometimes they don’t have enough in-house employees to deliver the job. Do all of these seem familiar to you?

It doesn't matter if you have little time, manpower or knowledge, you can still give good results to your clients and keep them happy. The way to do it is through white label PPC!

Understanding White Label PPC

To begin with, what does the white label term refer to? The term white label refers to a product, platform or service offered by a company to resellers that the resellers can rebrand and then sell as their own.

On the other hand, white label PPC is a white label service that is bought by an agency from a white label service provider. The agency will then sell the service to its own business clients. White label PPC services typically include:

  • PPC campaigns

  • Reports

  • Consultancy services

With white label PPC, you can offer your clients as many new advertising services as you like without having to put more work. That’s simply because you’re not going to be the one who’s doing all the work!

Say, you buy white-label services from a white-label service provider. You can then sell PPC campaigns to your clients, yet have them managed by the service provider under your agency’s name.

Here’s an example of how it works:

1. Lime, a white label service provider sells its services to a digital agency called Better Digital for the purpose of re-selling its services.

2. Using their own logo, Better Digital rebrands Lime’s PPC services and sell it to its business client, Pet Kingdom.

3. Lime delivers all PPC services for Pet Kingdom under the digital agency Better Digital brand.

Thanks to white label PPC, your company will be able to provide business clients with more solutions and still be confident with the quality of services provided to them under your own brand.

So is White Label PPC for You?

Why not? White label PPC is cost-effective and beneficial to the growth of your business. As mentioned earlier, you don’t need to be an expert at PPC advertising in order to sell the service to business clients. Instead, you can have an expert to do it on your behalf. It’s a win-win situation for both you and your service provider, if you ask me.

Outsourcing your PPC campaign to an expert will not only promote positive ROI, but also save you lots of time and money. And you never have to worry when there is a public holiday or if one of your contractors takes a day off from work.You’ll still get things done.

If you’re a startup company, you should consider using white label PPC. That’s because the startup phase is where a company would usually have very little money to spend and very few people to hire.

Whether you’re growing a website agency or your reputation as a social media marketing expert, you need to manage your workload and your customers’ expectations wisely. Do what you do best only and leave the rest to the experts.

Also, you should take advantage of white label PPC if your business is growing fast and you need more manpower. As your business grow, time and manpower will be a commodity. In fact, your in-house professionals may not be able to cater to all of your clients’ demands at scale. When that happens, you’ll need extra help.

The fact that your company is already focusing on running the business and delivering the services that you already offer will make it harder for you to cope with additional services for your clients.

Why You Should Use White Label PPC Now

Again, you don’t need to be a PPC advertising expert in order to offer professional advertising help to business clients. You can even be “good” at it without actually trying. And you can save time, money and unnecessary headaches by doing as little as promoting the service to clients and getting them to pay for it.

A solution for all: outsource all the work through white label PPC.

With white label PPC, you’re using the expertise from a company of digital experts to work under your roof. Interchangeably, you are each other’s experts. Together you both share knowledge and manpower.

Go on and build a reputation for your agency as a PPC advertising expert. There’s no need for gaining years of perfecting the craft or hiring additional SEM experts.

So if you’re serious about growing your business in the advertising field, white label SEM and PPC is for you. It will:

  • Help you resell new services for your business clients at your own price.

  • Save you time so you can focus on other things that matter.

  • Enable you to do PPC advertising at scale.

In short, you can safely make more money without putting more work on yourself, and still deliver promising results to your business clients thanks to white-label PPC. Your clients wouldn’t even know (and don’t have to know) that you’re not doing the marathon!

To wrap it up, white label PPC is a business solution that:

  • Provides shortcuts for digital agencies with lack of knowledge and experience at PPC advertising who want to add extra services to their digital offerings.

  • Gives digital agencies the opportunity to make more money without putting extra effort on themselves.

  • Offers a guaranteed solution for digital agencies to grow their business without sacrificing time or money.

  • Helps a digital agency look like an expert at PPC advertising. Business clients will still get the good results they’re paying for.

  • Makes a great new income stream for a digital agency.

So if you have business clients who need you to grow their business through advertising, you can offer them help with Google Adwords, Facebook ad campaigns, mobile-optimized landing page and so on.

Benefits of White Label PPC Advertising

It’s all about teamwork. If you can’t do something on your own, work with others who can help you. At the end of the day, you, your partner and business clients will share the goodness. With the help of digital experts to do a heavy lifting, you can expect high quality standards and outcomes for your business clients.

So how do digital experts give your clients what they need?

One of the ways is by using ad targeting technologies and the right timing to help promote your clients’ businesses to the right target audience. That means your clients’ ads will be shown to both their potential customers and existing customers.

Also, not everything happens online. Sometimes your clients have customers calling them over the telephone. It’s harder to track phone calls compared to online transactions, but there are easier ways to do it.

Use phone calls to analyze important keywords, and geo-locations to track in-store visits. This basically means that when people see your clients’ contact number on one of their ads, they will call them, or visit their store. This will help track their PPC performance.

Of course, once you’ve run ad campaigns for your clients, you’ll want to monitor the ROI. Your goal in any campaign run for your clients is to give them good results as a proof that your service is adding value to the growth of their business and they’re getting something back from what they’ve invested on.

It will be a challenge to show them the proof, but thanks to white label PPC, you don’t have to worry about that, ever. Your partnering digital agency will have you covered and show your clients all the information they need to know: reports of impressions, clicks and many more.

So if your clients’ customers call them or visit their stores, you can use your PPC results to prove that their investments have paid off.

Other White Label Services

There are many other white label services other than PPC advertising such as social media management, web development, reputation management, SEO, etc.

Add as many services to your business as you like if you think they’re going to be helpful to your customers and beneficial to the growth of your business. No matter how many other services you have to offer, rest assured that there won’t be more costs and workload on your shoulders!

Some digital agencies still meet and sit down with their clients to talk about their advertising needs. If you have a lot of customers yet so little time, your meetings can get a bit out of hand sometimes.

You don’t have to go through all that if you really don’t have the luxury to do it. You can let sales representatives from your partnering digital agencies to help you with that. Again, no one has to know that you’re outsourcing all the work to an external party.

If your time is too valuable for you, then you’ll need to go for a white label model that is more convenient, profitable and productive. You can get a partnering digital agency to:

  • Meet your clients to discuss about their advertising needs

  • Close sales

  • Answer customers questions

  • Deliver reports

  • Up-sell extra services

And do basically, all the work for you.

By using white label services that are more profitable, you will bring not only more business to your partner, but you’ll have also more time and money to invest on other things that truly matter.

So are you ready to take your business to the next level with white label PPC? Good luck!

Gerald Ming